Hello, I'm Bilel Kouider.

Accomplished business leader with a proven track record of driving business growth, digital transformation, operational efficiency and innovation at global scale.Inspired by the transformative journey from zero to one, I specialize in innovating new business models and using technology to meet people's needs while driving revenue through customer loyalty. I am dedicated to operational excellence, levering data and a relentless focus on delivering value to customers, ensuring flawless strategic execution.I am deeply committed to continuous learning to drive innovation. I bring this culture of learning within my team to create an environment where curiosity is encouraged, knowledge is shared and growth is embraced. Guided by compassion and positivity, I empower teams to lead change, achieve growth, and boost retention. I consider these values as the backbone of my leadership style to stay agile, iterate, and move fast!Citizen of the Word, currently based in Barcelona 📍

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Bio

As a creative soul, I seek innovation and inspiration in everyday life to enrich my perspective and level up my approach. I am passionate about how emerging technologies transform our lives at scale and as part of my master thesis, I spent 18 months studying the crowdsourcing model and how it can be a key partner of innovation for any organization.I like to build experience on the internet that makes people's life easier. I created 1 start-up, 3 side-projects and brainstormed countless ideas. A portion of my portfolio has crypto-currencies investment because I believe that blockchain technology will democratize financial products across the globe. Another portion of my portfolio is in non-profit organizations because I believe that the way we use our money, defines the world we want to live in.I am fluent in French, English and understand Arabic and Spanish, I lived in 5 different countries, visited more than 20 countries, and currently working in an international tech company which has strengthened my empathy for people and influenced me on how we engage with diverse Customers, Partners, and Employees.I realized very early on that your personal life is very closely linked to your professional life and having a variety of experiences gives you insight and capabilities, which define who you are and what you want to be.To keep up with the pace of changes and unlock my creativity, here's what I usually do:• I like to go for a walk or run outside.
• I like to read a good thriller or a book on how ordinary people succeeded in impacting people's life.
• Travelling is one of the best ways for me to understand different cultures, meet new people, and gain new perspectives.OK, I have already spoken a lot, so now it's your turn. What's on your mind? I am always happy to hear different perspectives, so reach out if you like to share your story or discuss your projects or ideas.

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Books

I am an avid reader. I enjoy learning how others see the world. It gives me a different perspective on my life. These are my favorites books:#1. The Alchemist by Paulo Coehlo#2. Think and Grow Rich by Napoleon Hill#3. Mandela Long life to freedom by Nelson Mandela#4. How to win friends and influence people by Dan Carnegie#5. Atomic Habits by James Clear#6. Steve Jobs by Walter Isaacson#7. The Brain by David Eagleman#8. Zero to one by Peter Thiel#9. Eat & Run by Scott Jurek#10. Rich dad Poor dad by Robert KiyosakiAnd you, what are your favorite books that have transformed your life? Send me a note, I would be happy to get inspired 😃

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Quotes

I find my inspiration in books, movies, or blogs. These are my favorites quotes which have had a deep impact on me:#1. Happiness is not what you get but what you become.#2. Stop shopping and stick to the plan.#3. People care about your opinion only once it's backed by results.#4. If you are failing to plan, you are planning to fail.#5. Failure is a part of life. The people who never fail are the people who fail to live.#6. When you have a clear goal in mind, the world becomes literally your library to help you to become better at your craft#7. Be tolerant with others and strict with yourself.#8. As you vibrate higher you attract more genuine people who vibrate higher too.#9. The true method of knowledge is experiment.#10. When you fail to see the necessary leadership around you, be the leader you wish you had.And you, what are the favorite quotes that have inspired you? Shoot me a note, I would love to know them.

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Life's equations

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My posts

I like to write about topics in which I am interested. It's my way to self-reflect on my journey. Here, I share my learnings and thoughts on things that I experience along the way.

2019

- All journeys begin by leaving one place to venture to another.

2021

- The culture is what creates the foundation for all future innovations.

- It’s the number of iterations that drive the learning curve.

- In school, we lose points for our mistakes. In the real world, we learn from our mistakes.

2022

- We rise together, by lifting others.

2023

- To be a leader, you must first know yourself and your own story. Only then can you understand and lead others effectively.

2024

- A Journey of Fulfillment: Building Resilience, Efficiency, and Capability.

- 3 Years. 156 Weeks. 145 Stories: the Power of Reflection and Connection.

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The culture is what creates the foundation for all future innovations.

August 2021

Today marks 5 years of living the HP Way. Do you want to know why I stayed in this company?Well, let's start with this statement: When I joined @HP 5 years ago, I never thought I would stay that long in this +80 years old company for somebody who is passionate about the startup ecosystem.One thing that kept me through these years is the HP Way. It's the biggest innovation that Bill Hewlett and Dave Packard have created back in 1939.At the time, these business principles have been radical - revolutionary even. They established the importance of respect for the individual, the value of leadership, the importance of diversity, integrity, the power of teamwork, and the need for adaptability.Before joining HP, I bought the book written by the co-founders and started to understand the ins and outs of this culture. Considered as a “millennial”, I was astonished by the “startup culture” and the level of obsessiveness to put the employee at the center of the business.5 years later, I am so grateful to live and breathe the HP Way. Being exposed and constantly practicing this mindset has skyrocketed my entrepreneurship mindset along the way.The culture is what creates the foundation for all future innovations. If you break the culture, you break the machine that creates your products. And given the power of the HP Way, I am not surprised that HP is one of the best tech companies to work for. This spirit of invention has been nurtured for 82 years. The results? In 2021, we are ranked #19 of the top innovative company and have been part of the list since BCG ranking has been created in 1963. In my opinion, this is amazing proof of success.How can I define the HP Way? For me, it’s simply a shared way of doing something with passion. The employees are making the HP Way LIVE by maintaining this level of expectation. A culture is a thousand things, a thousand times. It’s living the core values when you hire, when you write an email, when you are working on a project, when you connect on zoom. A culture is the power of a good community – people who can help, listen to ideas and provide alternative views.As my mentor — Alex Stoll — once told me, ask anyone and you will get an answer. This is the HP Family. This is the HP Way.Having such great culture helps me grow my skills, connect with diverse and talented people, resolve complex and various business challenges and — above all — maintain work-life balance flexibility. No hours defined, no desk fixed — the company provides such flexibility as long as you achieve your goals. No micromanagement you are managed by objectives.It sounds like a startup isn’t it? Well, these are the reasons I stayed in this company.We all know that culture is critical to a business. I learned with the HP Way that the stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.Ever notice how families or tribes don’t require much process? That is because there is such a strong trust and culture that it supersedes any process. In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.We are experiencing significant macroeconomic changes, uncertainty, disruption, and stress and HP is — constantly — going through massive transformations to reinvent how we operate and adapt to the new employees and customers need; With the HP Way at the center of the culture, I am convinced the company will overcome any headwinds.Living the HP Way has transformed who I am as I — constantly — need to reinvent and scale-up how I think personally and professionally to thrive in this new world. I am blessed for these 5 years. Thank you HP family.

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It’s the number of iterations that drive the learning curve

October 2021

Back in 2017, I attended a conference in Houston and the lecturer emphasized the importance of creating a life plan and how to strengthen it through your journey. The way he articulated his thoughts made me realized how passionate he was about this subject and he concluded his conference with the following: “Stop shopping and stick to the plan”. This specific quote resonated a lot with me. It became a mantra and one of my favorite quotes that I live by.The reason it was so clear for me is that I have been in this race of jumping from one opportunity to another simply by curiosity and the desire to learn new things to maximize my thoughts process. There’s nothing wrong with that because I am convinced that the more you learn, the more you train your internal software to become a better-assisted process for making better judgments and therefore better decisions.It is critical to stay open to new ideas but the importance of mastering your craft and building on top is equally important, if not more. In this world of constant changes, constant flow of new information, it’s becoming a critical skill to stay focused through the noise and create what matters for you, your life, and what society needs.Once I set my goal and develop my plan for the year, I constantly reevaluate them and question how am I progressing. Once it’s written, it’s becoming a contract between myself and this goal to ensure I don’t waste my time shopping for something else. It would become a waste of time and energy if I deviate from that.Consistency became a key driver of my mindset. Consistency in my plan. Consistency in my values and relationships. Consistency in my willingness to learn and being curious. Consistency to become healthier. Consistency to become a better social and human being.Consistency is hard. This is not an easy thing to do in the long run. But I realized that this is what makes the difference between the amateur and professional world. Between good and great people. People who are overwhelmed by their emotions vs people in control of their plan. People who are changing plans constantly by the frustration of not seeing quick results vs people who stick to the plan knowing that results will come later. Regardless of any headwinds, they stay relentlessly focused on the end goal. The consistency through the journey.For example:
• It’s easy to wake up whenever you “feel like it”.
• It’s hard to stick to a routine of getting up at 6AM.
• It’s easy to pivot from side project to side project, focusing on the new shiny object of the month.
• It’s hard to stick with a side project for years, many of which may not be profitable for a long while.
• It’s easy to give up on someone when you hit a roadblock or the next potential partner becomes available.
• It’s hard to be faithful and invest in a relationship for decades.People underestimate the power of repetition. Consistent practice is the only way to get great at anything. I stopped worrying about the people who are more talented, smarter, or better connected because I’m willing to put in the work & play the long game to keep leveling up.It took me years of exploration, practices, and failures to connect the dots. Looking backward, the drive of learning and development was my therapy similar to the daily water our plants need to grow. Shifting my mindset towards consistency is the choice that I made with myself to become better at my craft. For things to change, you have to change. But don’t get confused, the learning curve is across iterations and not only with repetitions. If you do what you always do, over and over, you’re always going to get the same results.Let’s say I have a website selling shoes and my goal is to increase my revenue. I’m putting in thousands of hours to increase my deals, but they are thousands of hours doing the same thing. Whereas if I was putting in thousands of iterations, that would be different.So, flexibility and exploring new areas are fundamentals when they are part of your plan. For instance, if I was trying new sales experiments on my website all the time, I was constantly changing up the user experience, the onboarding, the messaging, the survey-after sales, and I would talk to other website owners and figure out how they run their businesses. So, the more iterations I can have, the more shots on goal I can have, the faster I am going to learn. It’s not just about the hours put in. It’s the number of iterations that drive the learning curve.Now, I don’t wish for fewer challenges, I wish for more wisdom to overcome these challenges. For me, wisdom which means making good judgments is powered by consistency. My routine changed over time; my approach didn’t. If you are not consistent with who you are and who you want to be, you become a slave of your emotions and therefore you ain’t stopping shopping.So, create your plan, stop shopping and stick to the plan.

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All journeys begin by leaving one place to venture to another.

March 2019

Two years and eight months ago I joined the HP Inc company to co-coordinate the move from SFDC to Microsoft Dynamics. The goal of the program was to reinvent the sales experience by building a new sales eco-system that is seamlessly integrated with the tools that our sales use every day – Office 365 package (MS Dynamics CRM online, Outlook, Mobile, Power BI, MS teams etc). We were driven by the conviction that our sales force must spend more time in front of the customers and less time doing administrative work.Over twenty releases of MS Dynamics, we have been able to achieve amazing results by delivering a powerful sales collaboration platform, customized and designed for the new HP. But how has this been possible?• Firstly, we created a trusted partnership with our users and our panel. This allowed them to feel part of the development team. As they saw we were really listening to them and incorporating their feedback into the platform, the more they trusted us.• Secondly, we created a very data-driven development mode. We regularly collected, analyzed, and exploited the information we received. This approach has helped us separate the great feedback from the noise allowing the mix of focus and speed.• Thirdly, we were very disciplined and structured in the way we plan our releases. This allowed us to increase our chances of success by managing our constraints – scope, cost, schedule, resources, quality.It was not an easy path, as the first release did not fully meet our users’ expectations. But this 3-step approach has been very effective to help us deliver strong results. As amazing as this may sound, we were able to deliver business results, increase sales effectiveness, drive sales satisfaction and we have now reached the optimal development cycle which means continuous improvement is built into the development capabilities.Being in the tech industry requires constant reinvention as technology keeps changing rapidly. One of the biggest challenges is staying on top of the constant changes to predict “what’s coming next” that could potentially disrupt the market. Partnering with Microsoft accelerates HP’s digital transformation as the company is a major player of the tech eco-system by deeply transforming the way we collaborate with our customers and colleagues through Office 365 solutions.
In fact, having the opportunity to connect external business applications thru the MS App Source store (i.e Pros OD AI, Chatbot AI, Aprimo, Apptus, LinkedIn etc) allows greatest growth opportunity to the infrastructure, and ultimately generates more sales for HP. I’m confident that we have the right partnership, the right technology, the right teams engaged, and the right processes in place to continue this amazing business transformation journey.As part of my personal growth, I also wanted to learn a new aspect of HP's business and be more business-oriented. As part of the Go-to-Market strategy, HP is moving to a more customer-centric approach in all the things that we do. And being part of such an amazing company, where the growth mindset is at the center of our culture, I had a unique opportunity to join the Customer Support Organization.Therefore, on April 1st, I’m leaving the Sales Strategy Operations (SSO) org to join the CS org and drive the Print Warranty Transformation Program. I’m very excited about this opportunity as the Warranty business will help me achieve my personal growth by focusing my time on the customers, understanding why we fail; as this part of the business generate a lot of feedback on our products and services.It’s been such a privilege to have been a part of the sales transformation journey over the past three years; a once-in-a-lifetime chance. Along the way, I’ve had the great fortune to meet, collaborate and engage with so many talented and driven people, all that have shared the common goal of doing their part to provide the best platforms to our sales and partner community. I’m most grateful to all of those that have helped me. I can’t thank you enough for what you’ve done – both directly and indirectly – to support and contribute to my personal and professional development. I would like to personally thank Alexandra Mandis for being the best manager during this experience and has giving me her knowledge.To all my SSO, HP IT, MS and PROS colleagues, I wish you all the best. I look forward to staying in touch with you, continuing to watch your accomplishments. Collectively, you have been the best team anyone could be fortunate enough to have known and worked with.And now, it’s time to move on with the new chapter in my career because all journeys begin by leaving one place to venture to another.

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In school, we lose points for our mistakes. In the real world, we learn from our mistakes.

December 2021

It’s been more than 1 year since my son, Adam, is born, and I learned so much about his growth process. My wife and I read every book, blog, tweet, or piece of news on how to approach these precious steps to educate ourselves and give him the best chances.Through this educational process, we found out a web application that aggregates each step of the development of a newborn from a brain and physical standpoint. The app was built with doctors, scientists, and the pediatrician's community to give meaningful insights into the baby’s development.As our son grew up, we started to rely on those insights to understand the different phases of his evolutions. The app is organized by week and provides milestones for each upgrade. We learned a lot about the learning process and what skills our son is learning through the cycle.For instance:
- Week-1: upgrade 1: Know to rely on you, still can't understand words
- Week-2: upgrade 2: Building eyes muscles and tracking skills
- Week-7: upgrade 3: Start understanding senses and also becoming partial to color
- Week-27: upgrade 27: Start dropping things on the floor; understand cause and effectSurprisingly, it was 95% accurate with the state of our son. Needless to say, this experience was mind-blowing. We were able to better understand the emotional states (joy, cries, anger, sadness, fear, surprise) of his development, and these states were a great signal of the learning process. For instance, they taught me that walking alone in a short distance required a lot of failures and therefore created a lot of frustration along the way. But with a relentless and persistent mindset, they drive joy and self-satisfaction.We can argue and debate about the pros and cons of such apps– but technology and data can drive more inclusion. This was a great example to remind me how we become more empathic with the right information. For our baby, I feel like we have taken into consideration his emotion and therefore better treat him as a human being. We were more prepared for all the upgrades. I am not saying, it was easy and we could stop all the cries. But we were just mentally and emotionally more prepared with the ups and downs.The experience also reminded me that we are wired for growth, regardless of how many times we fall. For me, all the upgrades were a great way to realize how important learning and development in our life are vital. To live mentally and physically accomplished, we have to upgrade our internal system. As we become adults and more autonomous, we can decide the pace of our evolution, but we must become comfortable with the uncomfortable to accomplish ourselves.So, when I hear this: you can fail once but not twice. I am not aligned. This statement is not accurate anymore. We are not a machine. We are humans with emotion, sensibility and we are not programmed like software where the error logs are managed without feeling. As human beings, we have to deal with a lot of factors — internal and external — which impact our evolution, our growth. It takes a village to change our neuroplasticity.For me, you can fail once, twice, 10X, what matters is to come back with new learning. What didn’t work this time? How can I become more focused?If we provide more explanation, more flavors through the thought-process than just “you can fail once but not twice”, I am sure we can get better insights into our behavior and ultimately better guide our destiny. If I have said to my son: you can fail once but not twice when he tried to walk alone, believe me, the experience would have been catastrophic and unproductive. (I know, in this situation, it'd have been worthless given that he'd have not understood a word!)So, with humility, let me try to re-word it with my thinking: “you have to fail multiple times, and you have to always learn something”.Because failing is one more step toward success. By saying you can’t miss it twice, you instinctively reduce the number of iterations of learning which reduces the chance to succeed. If we stop moving, we stop the process towards success. We discourage people to move forward. We paralyze people by not being curious and therefore missing a chance to learn something new and pushing the limits.I am going to take another personal example. The first time, I ran my marathon in Geneva I failed completely because I didn’t prepare for it. I did not train enough, I did not eat well, I did not stretch well, I didn’t do any visualization or goal-setting plan. Well, in retrospect, it was a recipe for failures but at that time I was like ‘I think I am good'. What happened? I hit the wall at 33KM and completed the marathon in 5 hours. I was disappointed and emotionally drained. For me, it was a failure.Let’s say, I would have started my self-reflection with “You can fail once but not twice”. If I kept this straight in my mind, I would have been stressed out and not invited to identify what did not work through the training. I would have been paralyzed or discouraged.But by starting with “You have to fail multiple times, and you have to always learn something”, I was wired to succeed. So, for my second marathon in Barcelona, I took a different approach. My training plan was worked and tested for months with a data-driven approach through the cycle: from running, stretching, breathing, eating, resting, reading, as well as goal & visualization setting. I finished the 42KM in 3h30mn and it was 1h30 better than the first time. I was happy because it was a success in my definition of success.Let me tell you the truth. I failed badly so many times in my training plan but I was empowered to fail multiple times with a prerequisite of learning something new. I embraced the failure process as a chance to learn something new. In school, we lose points for our mistakes. In the real world, we learn from our mistakes.Now, If I fail and learn something new then I believe I am on the right path to get to my point.

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We rise together, by lifting others.

July 2022

At the core of humanity, social collaboration was key to striving in the primitive world. These interactions have triggered higher creativity and made significant achievements and progress for humans survivals. This legacy is a gift to humanity and should remind us of the importance to work together as human beings. This legacy is also another reason why we live in a world of constant and rapid changes — we don’t interact the same way anymore, we don’t learn the same way anymore, and we don’t work the same way anymore. In this global and all-connected world, we also learned that to reach the highest contribution we must adapt fast and have a growth mindset. But we equally must learn how to collaborate effectively as it helps us challenge old assumptions and makes us more receptive to untested ideas. It gives us permission to expand our own stream of consciousness and come up with new ways.When I reflect on my (little and not unique) experiences I operated in different continents, and different cultures, I changed jobs 5 times in 8 years, and I became better by successfully transitioning between the experiences. I became even stronger when I started to design my learning curve approach. For instance, in my last transitions, I have been using the 'first 90-Days' book by Michael Watkins. This book was recommended by a senior executive at HP - Dave McQuarrie. The framework gives you a methodology and tool to drive smarter transitions. The idea is to develop a plan where we define the daily, weekly, and monthly activities to ramp up faster, quicker and stronger. We have 1 quarter to demonstrate we can build knowledge, trust, and credibility in our ecosystem.When I compare my child’s development stage, I am astonished by the similarities between these first few months as a newborn and a new team member. As a newborn, we are unskilled so we spend our time observing and listening. In a short period, we must become independent, socially connected, and contribute to the family’s duties. As upcoming intelligent human beings, we aim to collaborate within our family and social network and become respectful of our environment. Well, as new members of the team, we face the same pattern. What changed is our ability to design a driven action plan, connect in better ways, and be in control of our adaptation. The basics stay the same but we up-skilled our approach.As we become intelligent adults, it’s our duty to make things as clear as possible to create a vision and execute the strategy. The more clear, the highest compensation society will award us. The highest compensation means a higher salary, respect, and leadership. As we become loved and cared parents, it’s our duty to design the clearest and healthiest environment to help our children in their learning curve. The more order, the highest quality our children will give back. The highest quality means a calm, happy and respectful child.As senior contributors or leaders of a team, we must prepare the right plan to help us and our colleagues to identify what matters and how we can reach the expected breakthrough. Whatever the job, we must find out the why. Why are we contributing? Why should we work together? These interrogations will switch us from default stage to design stage. This mindset shift is the key to ongoing iteration and curiosity.In the 90-days plan or the Montessori books, I learned the importance of “design thinking steps” especially at the early stages of the experiences. We must get the best insights to drive the best action plan. If we prepare diligently and align upfront the plan, we will optimize the decision path to take down the road. In fact, the correct decisions will help us become more confident, happier and therefore be in a position for higher contribution.At work, I leveraged the 90-days plan framework to design my approach to my new job. I went through these steps carefully and used the model in my interview process and my presentation to my team. By being transparent and authentic in my thoughts, I gained trust. Meanwhile, I ensured the 90-days plan is carefully respected by having regular checkpoints with my team and manager. Ultimately, I gained knowledge.These checkpoints gave me the pulse of my execution. Am I in the right direction? What should I learn more? Am I investing in the right activities?I intended to generate enough insights through the cycle to improve my approach and drive more collaboration and contribution.After the end of the 90-days plan, I proposed a survey to my team which consisted of a few questions:⁃ Do the actions of the manager inspire growth and development in others?
⁃ Do you receive constructive and helpful feedback from this manager?
⁃ Do you feel this manager sets clear direction that aligns with the organization’s strategy?
⁃ Is this manager available to provide help and feedback when you want it?The results were a validation of my approach. Out of 14 team members, I scored 9.5/10.I realized that a commitment to openness forces uncomfortable conversations to happen (and remove the fear of failure). I am convinced that organizations capable of driving disruptive transformation have three beliefs: openness, ownership (you are the owners and leaders), and actions oriented (with fact). It became part of my leadership style where I encourage a culture of trust, and respect (inclusive and safe) driven by data and openness. As I continue this path to democratize the learning process, I also started to expand my journal to the extended staff. I have been capturing my musing on weekly basis and sharing it with the team to reflect on the current week and what should be the focused week. It is a way to promote social interaction, recognize key achievements or challenges and encourage ways of working, personal development, and leadership practices.As human beings, we are always on a quest for more clarity on these questions: “where we go, when we go and how we go.” Unfortunately, the side effect of extensive collaboration is the number of choices, information, and opinions which have increased exponentially. This constant flow generates confusion throughout the journey and uncertainty about the end destination. Whether it’s being a parent or a leader, it’s our duty to give answers to people and give them order and clarity.As I raise my child, I observe that the more I provide clarity to these questions, the happily my kid becomes. As I contribute to my team, I also observe that the more I provide clarity to these questions, the more engaged and performant my team becomes. The more I remove the uncertainty and stress level, the more they become confident. They can trust the process and they can contribute through the sequences. But for this to happen, we must drive people with respect, dignity, and integrity regardless of personal age, faith, beliefs, or situations. Everybody must be fully part of the collaboration mechanism and we must make it as effortless as possible. It will give them a competitive advantage and create new neural connections. Ultimately, they will somehow give back and skyrocket as we rise together, by lifting others.Keep contributing, and keep collaborating!

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A Journey of Fulfillment: Building Resilience, Efficiency, and Capability

May 2024

When I joined +2,5 ago HP Inc. Service Supply Chain organization, I never imagined the incredible journey of learning, fulfillment and success that awaited me. What I have experienced has far exceeded my initial expectations. I've been amazed by our team's problem-solving approach, passion for serving our customers, and strong and diverse culture of our people. Until now, the thought of leaving SSC never crossed my mind. The ongoing challenges and opportunities, the possibility of continuously learning and personal grow along with the people that make up this team, created an environment I was deeply committed.However, occasionally in life, there are some opportunities that we cannot ignore and I am excited to announce that I've accepted the role of Director, Global Channel Incentives & Payment Operations within Sales Ops. In this role, I will be leading the Market Development fund, empowering our partners and elevating new experiences. The primary goal? Drive HP's market share and revenue growth by partnering with the partners and empowering them to effectively resell HP products and services. This opportunity represents a return to my roots in the business world, offering great opportunities to deepen my knowledge of the channel and expand my network. These factors, and its potential on my career trajectory, made it an opportunity I simply couldn't pass up.Having said that, you ALL have been exceptional partners, navigating together through the challenges to enable new business models and the continuous transformation of service network and processes - new ERP system, new inventory model (SMS, Flex), new financial model (TF, WNR), new capability rebalancing (IRR, MV, LCD), new operating model (converge), new business consolidation (IVY MB to SMS, Flex WUR simplification), new sustainability certification (All OSSPs at highest HP rank) and a new repair line from ground to up (France/Revitalize). And let's not forget the operational hurdles like Russia exit, Repair lines 3x fully flooded, supply crisis, the relentless pursuit of budget attainment plans and new orgs matrix to support the organization evolution.It might sound crazy but immersing myself in this journey has brought me some of the most fulfilling moments of my career. The mission to enable a new service network that is more resilient, more efficient, and richer in service capability to delight our customers has been my aspiration. I am proud to have been at the center of the customer's happy path where we make the magic happen.As I step away and move on by June, 1st 2024, the camaraderie and shared sense of purpose within CS/SSC organization are treasures I will always cherish. Until now, I will remain focused on supporting the team, closing on financial and operational hot-topics while Beatrice Bony announces a new team structure.Again, a big thank you for your support and let's continue to stay agile, iterate, and move fast!

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To be a leader, you must first know yourself and your own story. Only then can you understand and lead others effectively.

April 2023

As I complete a 12 months leadership program focused on neuroscience, I had the opportunity through the sessions to better understand my own story. This program built by HP emphasized the importance of our environment and how it is shaping our brain. These sessions gave me the opportunity to practice self-awareness, reflect through Neuroleadership my own experiences, values, strengths, weaknesses and beliefs which help me to be better equipped to lead with authenticity and purpose.Indeed my story is strongly influenced by my family as my parents were both first generation of immigrant coming from North Africa to Europe. My dad was a homeless for a few years and he learned the hard way to develop himself, bring value to society to survive, collaborate with people to be safe and help people to let them thrive. They both come from financially poor families but with rich values. I learned from my parents the hard work, the respect of people, the importance of keeping our commitment. I learned how to take risk by doing new experiences, traveling new countries and learning from new cultures. I learned that money is good to feed us but doesn’t buy you happiness as the happiness comes from your family and the strength of your social network. This is only built over years of consistency by being as simple as you can be with people. Being honest. Being generous. Being companionate. Being human.My parents went through a lot of sacrifices and I started to work at 12 yo to help my parents cleaning libraries and offices very early in the mornings. They were both cleaning agent. This work taught me that I wanted later to be graduated from university and to support my family financially. During these early mornings, I always joked to myself that when I’ll work in these office, I’ll be nice with the cleaning agent. Fast forward to now, I studied in the libraries as a student and earned my master degree. I am now working in these work offices and I am supporting financially my family. This promise made to myself earlier on became true and made me happier. Even happier as I became nice with all the cleaning agent in the office. Not only giving a smile but always cleaning behind me. This is when I understood that happiness is not what you get but what you become.My leadership identify is rooted by this story. I grew up with multiple cultures which opened up new perspectives new ways ways to see the world and people. I have learned that this thinking is placing the human at the center of my identify. I realized that these values of openness and compassion help me understand stories of others. I became naturally a leader in sports, at school and later at work where I launched my first company as CEO or became manager in a 100 fortune company. Thanks to my parents I found this leadership style naturally because of the empathy and ability to connect with others on a personal level which are essential for building a cohesive and effective team. I learned to improve my skills along the way thru parenting, booking, writing, podcasts and sport.As I got exposed to more people I was grateful to learn from great minds which influenced me to grow even further. Some of them became mentors and have been highly impactful like Jos where I learned through his approach how to become selfless and down to earth or Alex who taught me how being consistent is an act of care and respect to people or Alexandra and her drive to support anyone regardless the levels.For me, it became naturally but i know leadership is a constant evolution. It needs time, experience, failures, adaptability and these skills are either acquired the fast way or not, the hard way or not.As I am stepping up with more leadership exposure I will always keep this foundation while reinventing my leadership style. Because the skills that made you successful yesterday are not the ones that will make you successful tomorrow. As Simon Sinek said: 'To be a leader, you must first know yourself and your own story. Only then can you understand and lead others effectively". So, to stay relevant I will continue to keep my blog and self reflect on my leadership journey. Continue to be a mentee to grow or mentor people to help them grow. As a leader I pledge to be compassionate and I pledge to give a positive emotion. Because it’s all about being generous and giving back. Because It’s a beautiful journey. A journey of self discovery.

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3 Years. 156 Weeks. 145 Stories: the Power of Reflection and Connection

Dec 2024

For three years, every single week, I've been blocking time in my calendar to sit down and reflect. It’s a ritual that has become a cornerstone of my personal and professional growth: a weekly blog, born from an initial anxiety about what I would write, has transformed into a practice that is not only fun but deeply impactful. What started as a simple exercise to evaluate my own performance and that of my team has grown into something much bigger. It’s become a game-changer in every sense of the word—a tool to break silos, and amplify the culture of learning and growth.Each blog is a mirror of my journey and my team's progress. It serves as a bridge, connecting individual to the organization's overall direction. It creates transparency and collaboration, ensuring everyone understands who is doing what and how their contributions drive our collective success.I structure my blog into 4 pillars and every week, I reflect and share:1. Business and operational updates – Insights into our performance and alignment with our goals.
2. Cultural touchpoints – Best practices and standout moments that define how we work.
3. Personal reflections – Thoughts on mentorship, training, and continuous learning to inspire growth.
4. A Quote of the Week – A sentiment that captures the essence of the week, fueling motivation and focus.This practice has transformed not just me, but my team and the way we operate:1. Amplified Impact: It sharpens my focus on what matters most—our culture of performance, clarity in planning, and aligning actions with priorities.
2. Enhanced Team Engagement: The feedback is consistent: “We love the blog.” It keeps us connected, aligned, and motivated toward achieving our goals.
3. Data-Driven Insights: Reviewing recordings, materials, and emails as part of this exercise ensures my analysis is rooted in facts. It strengthens emotional intelligence and highlights areas where I can double down for greater impact.
4. Stress Reduction and Balance: Summarizing the week and preparing for the next gives my mind closure, creating a boundary between work and personal life. It allows me to fully enjoy time with my family, recharged and content.This exercise has become my meditation, my space to think, structure my thoughts, and write—a discipline that has elevated every aspect of my life. It’s not just about leadership or performance; it’s about being intentional, fostering growth, and creating connections that inspire.This journey of 145 blogs isn’t just a milestone; it’s a testament to the power of consistency and reflection. My hope is that this inspires you to find your own rhythm of reflection—whether it’s through writing, mentoring, or simply blocking time to pause and think. As I close my 145th blog, I feel proud of this habit I’ve built. It has helped me grow into a better version of myself and reaffirms my favorite quote: "Happiness is not what you get but what you become."Let’s commit to becoming not just better professionals but better individuals. After all, when we grow, everyone around us grows too. Isn’t that the true purpose of life?

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